







Spellbound Rub
Our best-selling, sweet & smoky all-purpose BBQ rub for ribs, pork butt, chicken & wings (gluten-free, no MSG).
Sweet & Smoky All-Purpose BBQ Rub | Gluten-Free | No MSG | No Preservatives
Meet Spellbound:
Our #1 seller for a reason. Spellbound hits that "sweet-meets-smoky" balance BBQ folks crave—think brown sugar, paprika, garlic, a little chili warmth, and a savory finish. It’s the rub you reach for when you want flavor over fire (with just a mild kick).
What it’s great on:
- Ribs & Pork Butt: Bark-building, competition-style results.
- Chicken & Wings: Crispy, lightly spicy, family-friendly.
- Meatloaf & Weeknight Classics: Big flavor with zero fuss.
- Veggies & Potatoes: A shake turns basics into BBQ sides.
Clean ingredients, award-winning:
Gluten-free, no MSG, no preservatives. Ingredients: white & brown sugar, salt, pepper, garlic, chili powder, paprika & smoked paprika, oregano, ground mustard, cayenne. Flavor of Georgia Finalist (2020).
(Want more heat? Check out Spellbound Hot.)
Awards:
2020 Flavor of Georgia Finalist - Sauces & Seasonings

Spellbound Rub FAQ's
What does Spellbound Rub taste like?
Spellbound Rub is a savory and slightly sweet BBQ seasoning with hints of herbs, garlic, and a touch of magic. It's perfect for adding a bold yet balanced flavor to everything from pork to grilled chicken to roasted vegetables.
How do I use Spellbound Rub?
You can use Spellbound Rub as a dry seasoning or a marinade base. Generously coat meats like chicken or pork before grilling, smoking, or roasting. It also works great on veggies for an extra kick of flavor.
Is Spellbound Rub spicy?
Not overly spicy! Spellbound Rub has just a mild heat that builds gently without overpowering the other flavors. It’s family-friendly and great for those who enjoy flavor over fire.
Can I use Spellbound Rub on more than just meat?
Absolutely! While it’s amazing on chicken, pork (awesome on Pork Butt!), and beef, many fans also use it on potatoes, vegetables, and eggs. It’s a versatile rub that works beyond the grill.